Yes, you hear it all over the place….the money is in the list.
What is Email Marketing?
It is a way for you to acquire a lead and communicate with that lead over and over again, without any further cost of money or time. How does this happen?
Through the use of an autoresponder and an opt-in or squeeze page. The biggest mistake most want to bemarketers make, is trying to directly promote an affiliate page or product offering page without having them first sign up to their email marketing list.
The proper way to advertise and build your list, is to send people to a page first that is tied into the autoresponder you are using, meaning it has a form on it (commonly referred to as an opt-in page or squeeze page), where people put in their name and email address so they can get more information sent to them. Then they get redirected to the affiliate page or product offering. Now if they do not join or buy from you immediately, you can now follow up with them anytime you wish. As long as they remain on your list in your autoresponder you can contact them.
See this is the true power of email marketing. It’s the ability to follow up with people any time you want. It’s a proven fact that the key to success is to keep your message in front of your prospects, not just once, but at least 7 times. This is how many times a prospect on average needs to see your message before they will follow you into some program or buy products from you.
I highly recommend: Sendshark. I know the CEO since the year 2001.
Whatever you do: please built your list. And use opt-in squeeze pages.
When you use an autoresponder in your marketing, you can set follow up messages to go out while you are sleeping, or while you are on the beach playing with your kids, it works for you 24/7… Your autoresponder is what allows you to send to your list of emails that your opt-in pages have collected.
Email Marketing gives you a way to stay in touch with your leads. Don’t wait another second to start building your list. The sooner the better!
In order to do this, we need an autoresponder service, and not just any will do. The best in the business is Sendshark, and believe me it’s better than them all. Number one is deliver-ability. If nobody gets your email messages then there is no sense in having an autoresponder.
To your success !