I think everybody knows about Facebook. So I keep this short in give you my best advise:
1.) Use your private page with a maximum of 20% for advertising.
2.) Create a fan/buisness page.
3.) The small picture should be a very cool photo of your profile. The large picture should be a collage of yourself or an landscape. It´s always cool to see some pictures of you in your holidays or at work.
4.) Join every facebook group in your niche, that can be a long hard run. But it ist absolutly worth.
5.) Use Toolsstar the group poster:
If you use an group poster, please take care: not more than 30 groups a day posting. This is an awesome powerful tool for pennys !
6.) If possible, go 3 x times a week on facebook live. People love this. Talk about what are you doing.
7.) Live Leap syndicates your Facebook Live Video to multiple social networks. Not only that, it communicates with your Email and SMS List. Syndicate your Facebook LIVE Video to Facebook Groups, and Facebook Pages at the same time. Send automated alerts to people who follow you, and make sure they jump on to watch you LIVE:
8.) Earn money by using facebook:
9.) The story of chiara (she makes over 10.000 $ a month): She joined every mlm group on facebook. She never talked about her buisness ! She helped others , she had asked, and she posted on a daily basis stuff like: „Isn´t it a wonderful day to be a entrepreneur ?“. People came to her and asked her what she does. This people went then to her squezze page and she captured their e-mail adress for her autoresponder. Think about it: She didn´t spam, now see what the guys in groups a doing ? Yes, everbody has the best opportunity…..
10.) Summary: Post on a daily basis. Use facebook live. Join groups and post on a daily basis. Make still friends on your private site. Advertising not more than 20% is a good deal.
Much success !